Porter’s Model Approach for Rice Industry

Why should Vietnam develop rice production as its competitive advantage? Rice is one of the leading food crops in the world with 85% of its production accounted by human consumption (The Importance of Rice, 2011). Rice is also the most important crop to millions of small farmers who grow it on millions of hectares throughout the region, and to the many landless workers who derive income from working on these farms. In the future, it is imperative that rice production continue to grow at least as rapidly as the population, if not faster.The world’s annual rough rice production will have to increase markedly over the next 30 years to keep up with population growth and income-induced demand for food (The Importance of Rice, 2011). In Viet Nam, rice plays an important role in national food security and political stability. Rice also has a direct effect on social security because it is consumed by a vast majority of the total population and is an important source of income for more than 60 million people living in agriculture and rural areas. Rice is the country’s main crop, accounting for more than 90% of total cereal production.Since the 1990s, the volume of rice exports has risen dramatically, making Viet Nam the second largest rice exporter in the world. Nevertheless, serious food security concerns in the country remains. Pockets of poverty and malnutrition persist more in remote areas and among ethnic tribes (Asian Development Bank, 2012 p. 01). Average food per capital has been increased rapidly, but inequally among regions: In 2007, Mekong is 1,075 kg, South Central Coast 287 kg; the North West 217 kg and the Central Highland 174 kg (the variation between the Mekong and the Central Highland is 6. 17 times)(Nguyen Vu Hoan, 2010 p. 3). Furthermore, rice industry is critical in the Vietnamese’s sustainable economic environment. Rice export helps increase foreign currency inflows and capital accmulation for the industrialization modernization process of the country. Specifically, the increase in rice export volumn means a growth in national incomes, in turns, a growth in national GDP. Realizing rice’s significance and the various threats, the government does not only seek solution but also plays an important role in the international rice market, and consequently, in the food security of the international communityThe factorial determinants Land is the first and foremost production material in rice cultivation. The soil fertility dominates profoundly the intensiveness ability and production prices. According to a survey of the Agriculture Ministry, land area with agriculture capability is above 10 million hectares, in which 8. 5 million hectares are suitable for rice cultivation (The Necessity of Vietnam’s Rice Expor, 2011). Therefore, land resource in Viet Nam has advantages in both intensive and extensive farming.In addition, the climate is ideal for rice due to the combination of humidity and stormy wea ther. Also, the canal and river systems spread densely throughout the country, especially the three major rivers including Red, C? and Nine Dragons Rivers, which provide farmers with huge amount of water. These natural conditions helps create a solid foundation for rice industry in Viet Nam. The human resource is another factor contributing to rice production. 50% of national labour force participates in farming with broad knowledge and experience passed down by their ancestors (Asian Development Bank, 2012 p. 1). The Vietnamese culture has been attached deeply to rice cultivation; consequently, the people possessed various compatible skills with the particular weather conditions in Viet Nam. The amount of research and development carried out has been considerable. Many new rice varieties have been introduced offering much higher yield than the old ones. Besides, new production model has been applied and used successfully in boosting productivity, together with efficient irrigation system.Advanced drainage, aluminum, salt removal techniques are deployed to improve rice quality (Asian Development Bank, 2012 p. 02). Viet Nam is the country to have cheapest cost of production within South-East Asia, especially in Mekong Delta – cheapest in the world. This creates price competitiveness for Vietnamese rice in both domestic and foreign market (The Competitiveness of Agricultural Products in the Context of Joining AFTA, 2003). The infrastructure system is continually upgraded to help make use of every source efficiently.The Government is currently working with foreign countries especially Australia. The two nations are carrying on several projects on projects: build Cao Lanh Bridge; Mekong Delta infrastructure and Vietnam Rural Energy Distribution to provide efficient delivery of power service by power companies; also a Southern Coastal Corridor connecting between Viet Nam, Thailand and Cambodia. As soon as these instructions go into operation, many efforts ca n be made to exploit potential benefits that have not yet been seen (AusAid, 2013). The overnment also concerns about the educational and health level of people from rural areas. The systems of school at all levels are being constructed new, upgraded and temporary primitive schools and classes are being eliminated. Besides, rural health care system continues to be enhanced quite comprehensive, truly becomes the rural residents’ crucial initial health care system, growing both in terms of number of health stations, qualification of health service providers as well as the physical facilities. (Agricultural and Fishery Situation in Vietnam, 2011). The Demand ConditionsAs the Viet Nam’s economy has been growing, leading to higher living standards especially in big cities, the demand for consumption goods is rising including rice. Moreover, people get access to high quality rice both from foreign and domestic market. Therefore, a potential growth in demand for superior qual ity rice is obvious and people will turn to other rice exporters like Thailand if its rice quality is higher. However, domestic production can take over the rice market by producing high quality rice with lower prices based on new production model and continuous innovation in machinery and rice varieties.If the rice industry can successfully address this sophisticated demand, it can exploit profits from high-end market both domestically and internationally by producing much higher value-added rice. The Up and Downstream Industries The upstream industries supporting rice production include machinery, fertilizers and pesticides. The government realized the importance of these industries so it implemented policies to encourage investment on R&D and facilities. Vietnam has recently working on a project building a huge milling house with capacity of 100,000 tons per annum, in Mekong Delta region (Huynh Xu TTXVN, 2013).Also, the collaboration of many agriculture scientists and experts has resulted in eco-friendly fertilizers and pesticides using green recycled components, helping paddy field to grow more quickly. The packaging industry is in the downstream process in rice production. In order for the rice to be in the market, it must be packed properly first. An automatic packaging line is being used in many rice processing factories. The government does realize the benefit packaging could bring especially in marketing, value added function and brand perception. It is now encouraging competition among package production firms for a higher quality packaging.Rice manufacturers also cooperate with the packagers on their own packaging designs. The structure of the industry and its rivalry The economic units are mainly dominated by small-scaled farmers and there is significant land fragmentation. Theoretically, there is no competition among cooperatives. However, due to the fact that the whole rice production process is managed by Agriculture and Rural Development Minist ry and its regulations and standards put on the farmers to produce high quality rice, the Vietnamese rice competitiveness is considerable relative to other countries’.Moreover, the pressure to compete with other big rice exporter drives manufacturers to continuously upgrade their production model. The other contributing factors Chance Joining WTO provides several opportunities for rice exports. First, WTO is a big playing field offering a huge market including one for rice consumption as before Viet Nam became member of WTO; rice is limited in participating in global market. Besides, many enterprises have access to advanced technology in rice production.Secondly, a complete law system has been introduced in order to be able to join WTO, which encourages foreign investment funds since the other countries think Viet Nam has a m? e stable environment. Finally, there will be no unfairness in case of conflictions as the WTO’s commerce policy is applied to Vietnam ensuring o ur rights in international playground (Rice production situation after joining WTO, 2009). Wars are still big issues in many regions of the world and will continue to be. And food security is at stake in these particular areas. Vietnam’s rice export can become one of the major sources for food during instabilities.Government Policy The authorities also play a crucial role in influencing the nation’s competitive advantage. Regarding the supply side, Viet Nam’s Government has implemented multiple measures to boost production including decollectivism (xoa b? ch? nghia t? p th? ) transforming land and production materials to household system; agricultural R&D involving one third of the S&T government budget to support hybrid rice varieties for farmers; access to credit provided by Bank for Agriculture and Rural Development and favoured loan interest rate granted to farmers (Dang Kim Son, 2011).The government, being aware of rice industry’s significance, has b een putting huge investment and concern about this and will continue to do so In foreign trade, policy such as removing export quotas has encouraged foreign investors. Besides, control is still be made over export contract registration as well as conditions to rice export enterprises to ensure rice quality. In conclusion, the rice industry is promising due to several factors both from Porter’s model and from outside sources.The human, natural, knowledge resources are all favourable to rice production in the first place. Not to mention other factors namely demand, supporting industries, chances and government policy, these are essentially supporting the growth of rice industry though there are plenty of efforts to be made to exploit them. It is wise to take into consideration that making rice the nation’s competitive advantage. This does not only help the Viet Nam’s economical growth but also ensures its stability in far future.

Home Depot Employee Benefits Essay

The first case is against an employee Gunderson working at JMI agency owned by Brown Corporation. It is filed by Brown on account of the defendant’s violation of the employee agreement by joining a competing company after working there continuously for seven months and soliciting and servicing Brown’s customers and disclosing confidential information. The summary judgment was made in favor of the defendant because an employment of seven months is not enough under Illinois law to support the limiting agreement. (Findlaw, 2008) The second case is against an employee Robert M. Bono working at Chicago Transit Board who was discharged from his job on account of misconduct by calling a customer while working though his job duties did not require calling any customers. The call was personal and social in nature involving a sexual joke. The court affirmed the decision of Chicago Transit Board as being reasonable and appropriate. (Findlaw, 2008) Issues:Â  The issue being discussed in the first case is the claim by the parent company of breach of contract by the employee. But since the employment period of Gunderson was only seven months so according to Illinois law no charges can be made against him In the second case, the issue discussed is of an employee misbehaving with a customer on telephone and making personal use of the phone though he is not allowed to do so. Therefore, he dismissed by the company. Implications for Home Depot:Â  At Home Depot, each employee should be clearly told of his/her duties and the consequences of not acting accordingly. Secondly, the employee contract at Home Depot should specify clearly all the terms and conditions specially the time period after which he can be accused of the violation of the contract. Conclusion: Through the analysis of the above cases, I learned that minor mistakes by an employee can result into big troubles and court procedures. Therefore, one should remain cautious every time while working on his job.

An Analysis of Frida Kahlo and Carmen Lomas Garza Essay

Cultural Versus Opportunities: An Analysis of Frida Kahlo And Carmen Lomas Garza Words 1,715 Both of these paintings show the love and desire to hold on to ones heritage and family traditions which is extremely important in Hispanic families. Both with vivid colors and images. In Kahlo’s â€Å"Self Portrait on the Border Line Between Mexico and the United States†, even though she is a Mexican woman living in a non-Mexican country, she is able to accept both sides and hold on to her own Mexican heritage and culture which it seems she preferred. In Garza’s â€Å"Camas Para Suenos†(Beds for Dreams), Garza is showing the love and closeness she had with her sister and how her mother allowed them to dream and reach after those dreams as they kept in touch with their heritage and culture which is evident in her work. Holding on to ones own culture is important. It should not be forgotten. It should be embraced and tought to ones own children. As Kahlo’s painting depicts, learning of others heritage and culture can be another way of embracing your own and learning to appreciate and discover it all over. The loss of culture can be devastating to the identity of nations and families. Brief facts about artist Frida Kahlo’s childhood and adult years introduce her complex life of the mind and spirit. Frida. ( Dec 4, 2002) The Christian Century from Fine Arts and Music Collection via Gale) The artwork evokes magical realism without attempting to imitate the gifted Mexican artist, who painted â€Å"what she sees in her heart, on top of what she sees with her eyes. † Kahlo’s Self Portrait on the Border Line Between Mexico and the United States, painted in 1932, is a very revealing work that gives a glimpse into the heart, mind, and soul of Kahlo herself. The painting speaks of the connection, or the lack thereof, between Mexico and the United States. It is a very subtle, yet amazingly powerful painting. Kahlo did this painting while she waited for her husband, Diego Rivera, to finish painting his mural in Detroit. During this time she suffered a traumatic miscarriage and was admitted to the Henry Ford hospital. She felt very lonely and isolated from life and all that she knew. This painting is an expression of how Kahlo viewed herself stuck somewhere in limbo, in a place far away from her beloved Mexican homeland. P 34(1) In the front, at the bottom, of each side of the painting lies roots. On the side that is connected with the United States the roots are actually cables or cords that come from some industrial object. The roots of these objects are black and take different shapes such as long and reaching or curled. They are clearly like industrial cords and are not necessarily reflective of anything that is natural. On the other side, the Mexican side, the roots are actual roots of plants that grow out like natural roots, reaching into the ground. What makes these roots significant, aside from their obvious differences, lies in the fact that one of the cords reaches down, and under Kahlo, touching the roots of another plant. That plant appears to have brown pods which could well represent how the industrial unnatural reality of the United States is smothering and killing all that is natural, and in this case Mexico as well. It is pervasive and dark in nature. This is further emphasized by the fact that Mexico’s roots are very natural and organic, whereas the United States’ roots are dark, and clearly manmade and unnatural. In this painting, show Kahlo wearing an dress that is very reminiscent of an American dress. It is a simple dress but it is pink and has many ruffles along the bottom of the skirt. In some ways it seems reflective of the Civil War era, without the presence of a powerful hoop skirt underneath, or perhaps a dress of the old West days in the United States. Whatever the case it is not a dress that is reflective of Kahlo but of the United States . In addition, in the hand that is facing towards Mexico Kahlo holds a Mexican flag. In the hand that is facing towards the United States she holds a cigarette. Her hands are crossed. This all suggests influences she likes, dislikes, and is perhaps confused by. She is, in this picture, part of both worlds and clearly the side that is relative to Mexico is patriotic and very Mexican in spirit. But the hand that holds a cigarette clearly speaks of the industrial and damaging nature of the United States, perhaps suggesting the negative influence the United States has on Mexico. As it pertains to religious icons or images there are no obvious religious images on the side with the United States. However, when one asks that question, regarding religious, one may well argue that industrialization, manufacturing, and smokestacks, is the religion of the United States. On the Mexican side are many references to the history and the religion of Mexico. There is what appears to be a goddess statue with two infants, a statue from ancient Aztec religions perhaps, and the ancient architectural elements of Mexico. The entire natural presentation of Mexico is offered in a religious nature, even incorporating a skull which could well relate to the Day of the Dead, a religious holiday for Mexico. The religion of the United States, in this case, would be mass production, destruction of the earth, and money. The fact that Kahlo is in the center of the painting does not suggest any common ground, but rather speaks, it would seem, of some internal struggle within Kahlo as she sees her nation influenced and perhaps destroyed by the United States. She is clearly a part of the United States and if one looks at her life one can see that her involvement with Diego clearly put her in close relationship with the dealings of the United States. But, she is clearly sending an image that indicates she is not happy with the United States and finds far more peace and beauty in Mexico, her home. Schjeldahl, P. (Nov 5, 2007) Kahlo is authentically a national treasure of Mexico, a country that her work expresses not merely as a culture but as a complete civilization, with profound roots in several pasts and with proper styles of modernity. P (92) In Carmen Lomas Garzas painting â€Å"Camas Para Suenos† (Beds for Dreams), two children can be spotted, sitting on the roof of their home, gazing up at the full moon. Beneath them in the bedroom, their mother is making the bed ready for the children to sleep in, and a crucifix can be seen hanging on the wall behind her. This image recalls a time of simplicity, where children can peacefully sit and star gaze, while their apron-wearing mothers make the beds in which they will sleep in. The image is portrayed through the scope of a child, and its message calls for Mexicans to remember their culture. Roback, D. (July 13, 1990). In the midst of racism and discrimination, Garza tries not to draw upon any of that; instead, she looks to the family for resolution Mexican-American Garza has generously afforded readers a glimpse of her cherished childhood in a poor rural Hispanic community. Her daily activities and fond memories are related in paintings . Of the painting Garza stated â€Å"My sister and I used to go up on the roof on summer nights and just stay there and talk about the stars and the constellations. We also talked about the future. I knew since I was 13 years old that I wanted to be an artist. And all those things that I dreamed of doing as an artist, I’m finally doing now. My mother was the one who inspired me to be an artist. She made up our beds to sleep in and have regular dreams, but she also laid out the bed for our dreams of the future. P 54(2) This painting was inspired by youthful conversations with her sister and their desire to become artists and focuses on the joyful memories of everyday life with her family. The two sisters, Garza being one, are sitting on the roof close to the moon and stars, sharing their dreams with on another. The fact that they were Mexicans, in the United States did not change the fact that they had dreams they wished to accomplish.

Focused observation 3 Essay Example | Topics and Well Written Essays - 500 words

Focused observation 3 - Essay Example Children of this age also question a lot including ‘how’ and ‘why’ and of course they are talkative. Based on this background and since preschoolers are always filled with enthusiasm I decided to teach them few basics by adopting the fun and play method. One must remember that this age requires a strong foundation on which the growing and learning years can develop on. My action plan involved the delivering the messages of determination and lending a helping hand. I decided to perform a puppet show that narrated the ‘incy-wincy spider’ rhyme. On hearing this all the children became interested to know more and looked on in anticipation as I kept the suspense brewing. The first step was to make a spider and by involving all the children I began teaching them about insects and spiders. My aim was through the process of creating, sticking and coloring the spider the general fear that most children possess about insects, hopefully will be erased. During this process the children began asking various questions about insects such as, how do insects fly? What do insects eat? And the interesting part was the creation of the spider’s legs wherein most children were curious to know why they have two legs and a spider has eight legs. Once the spider was ready next on the agenda was to manufacture rain. Interestingly another opportunity to teach the children about the conservation of water and to protect what God had made i.e. the environment. Therefore after the lecture about rain and how they could save water in their own little ways, the next step involved the developing of rain. Instead of utilizing water as rain I developed a plan wherein with the help of beans I involved the children in painting and the portrayal of raindrops on a chart. The children enjoyed themselves dipping the beans in blue paint and dabbing the same on the chart paper. And I took

STATEGIC MARKETING PLANNING AND COMMUNICATION Essay

STATEGIC MARKETING PLANNING AND COMMUNICATION - Essay Example Environmental Analysis of Pfizer When looking at the challenges for Pfizer, it is important to look at the environment of the entire pharmaceutical industry. In the last few years, this industry has become as competitive as any other. Because of technological advances, the tighter controls that have been place on regulatory compliance and â€Å"volatile investor confidence† (Verbigena Consulting, n.d.) the pharmaceutical industry has become very competitive. There are many ways to understand how this has happened and its effect on specific companies in the industry. For this study this researcher has used the PEST (political, economic, social and technological) model. In this model, it is important to identify those issues that are a part of the environment that makes the pharmaceutical company meet the competition as well as meet the environment head on. In this way, they are able to analyse their competition to make sure that they are doing what is needed. Political analysis In looking at the pharmaceutical industry, it has become increasingly competitive because there has been an emphasis on healthcare all over the world. People are living longer and they have more access to alternative modalities of healthcare. Also, healthcare has become more expensive to the average consumer which as meant that there needs to be reform on all levels. Healthcare is not just an economic burden to an economy but it is also a social burden. This means that politics come into play when there needs to be reforms to promote social welfare (In the UK the National Healthcare Service debate over Medicare is one example). Economic Value The pharmaceutical industry is projected to increase in the future. Since 2003, there have been substantial increases because of â€Å"high value mergers and acquisitions† (Verbigena Consulting, p. 3.). Many analysts have projected that pharmaceutical stock would increase to 10.5% by 2010 which meant that sales would reach $500 billion. This is not unfathomable because our societies are ones that are dependant on drugs (both over the counter and prescription) for many ailments and to fight disease. Although a large majority of sales originate in the US, Japan and EU, 80% of sales are distributed over nine countries: â€Å"US, Japan, France, Germany, UK, Italy, Canada, Brazil and Spain† (Verbigena Consulting, p. 3). Sales are expected to increase as people age and healthcare is reformed. Social Value Everyone is concentrating on good health today. There are many articles across the Internet that tell people how to look better, how to lose weight, how to stop aging and more. Because of this, pharmaceutical companies have an area that is always growing. Global epidemics like AIDS or SARS have helped the pharmaceutical companies push for a cure and their search has created an opportunity in the media to follow their progress. This also means that the pharmaceutical companies have to keep good relations with the media, government and other organizations that can help them keep the world out that they are doing a good job. Technology Technology has improved over the years and science has been one of those improvements. The pharmaceutical companies have to keep up with the technological demands in all of the industries they participate within. Also, these companies have to spend more money on research and development so that their employees will become more innovative in producing their products. Legal The FDA and other legal

The Arab Spring Research Paper Example | Topics and Well Written Essays - 2750 words

The Arab Spring - Research Paper Example The Arab Spring came into existence as a response to the lack of political freedom in the various countries in which it has occurred. At first, they were peaceful protests some of which became armed struggles whose aim was to topple the autocratic regimes ruling over these countries. According to Ben-Meir , the rebellion against such governments was due to the fact that instead of taking into consideration the calls of their people to allow them freedom that is more political. These autocratic regimes responded with violence against peaceful protesters, a move that may have been spurred by their conception that their authority was being threatened and that there was a need for them to reclaim such authority by using brute force. The use of force against unarmed civilians led to the discrediting of the legitimacy of such governments and calls for the stepping down of these leaders were made from many international organizations and governments. Moreover, in cases such as Libya and Syr ia, the peaceful protests suddenly became fierce armed rebellions against the government that attacked the unarmed civilians.Jones   states that protesters in the Arab Spring made very good use of modern technology such as social networks in order to organize protests as well as making people outside their countries aware of what was really going on because of the media blackout that had been created by the autocratic regimes. Many of these regimes had banned and continue to ban international journalists from having access.

Critical Thinking English- A New Earth Chapters One to Ten Essay

Critical Thinking English- A New Earth Chapters One to Ten - Essay Example These emotions are therefore borne out of our reaction to things, and thus, these emotions can be evil. Nevertheless, from Tolle’s book and from this class, one learns that nonreaction is the more spiritual way and that it can be learned only through the view that change is inevitable. From Chapter 3, I particularly like: â€Å"Nonreaction is not weakness but strength. Another word for nonreaction is forgiveness. To forgive is to overlook, or rather to look through†¦the ego to the sanity that is in every human being as his or her essence† (Tolle 41). Oftentimes, when I react to my boyfriend’s comments or to how he behaves, I would normally react with tantrums. However, after that, I somehow realize that I have acted in a stupid way or that something was not right and that no matter how valid the emotion was, it did not seem to be helping the relationship. Afterwards, I would also feel selfish and thus apologize to my boyfriend for my reaction no matter how m uch I did not want to apologize. Before I became a part of this class and before I read Tolle, I thought long and hard about how to appropriately react to the many different hurts that I expect I would get from my boyfriend or from the relationship itself. Little did I know that the flaw was not in the method of reacting to the hurt or to the situation but it is in the whole concept of reaction itself. I believe people, especially I, would normally react to situations because they do not understand the spiritual principle about nonreaction. True strength, according to Tolle, is not reaction but nonreaction. Moreover, nonreaction happens in us when we see only the ego of another person and not his essence. When we begin to see the essence, we forgive almost automatically and we lose the natural tendency to react. In my case, I particularly like the quote from Tolle not because I follow it but because this is something I still have to go through. Ever since we were young, we were alwa ys told to react, and everything that we have learned is based on the idea of human emotion – that certain things can trigger specific emotions in a human being. Somehow, this concept indirectly also teaches us that we are at the mercy of our emotions, and that we cannot do anything except react. Our society has also taught us to react to political matters as well as anything else that happens in the world of fashion, in the news, and even in science and technology, where our emotions do not actually matter or where our emotions would somehow make us feel justified, recognized and vindicated. Our religions have also taught us the same feeling of being vindicated when we have proven others wrong and ourselves morally right and upright. This is true in my case. I feel the vindication whenever I shout at my boyfriend after he does something I did not particularly like. It is the time that I feel I am right, and I feel I am superior and lofty, and most of all – right. Neve rtheless, as long as we rely on our emotions to vindicate us, we will forever react to things around us and we will forever be subject to sorrow and suffering. The key therefore is change. If we are to experience strength from nonreaction, then we have to free ourselves from our emotions, and therefore we have to change. From Chapter 8, the line that appeals to me is: â€Å"Once you see and accept the transience of all things and the inevitability of change, you can enjoy the

Gibbs Cycle of Reflection Essay Example | Topics and Well Written Essays - 2250 words

Gibbs Cycle of Reflection - Essay Example In view thereof, this paper is thus divided into the following sections: (1) description, (2) feelings, (3) evaluation, (4) analysis, (5) conclusion and (6) action plan. Description A sixty year old woman was recently operated because of a heart disease. A colleague and I received the recently operated woman into the post-operative recovery care unit. Upon seeing the woman, my colleague and I were unsure as to how she coped with the surgery and whether or not she has fared well in this regard. She looked a little pale and was not really showing distinct signs of whether she is alive or not. However, we are sure that she was still alive since this has been guaranteed by the surgeon and his team. My first instinct was to determine the vital signs of the patient as obviously, these were greatly affected because of the surgery and the anesthesia applied to the patient. In analysing the vital signs of the patient, I focused on its frequency and duration, depending on the condition of the patient who has recently undergone surgery and the normalcy thereof. When I first conducted this, we noticed that whilst the female displayed good vital signs, we were not however s ure as regards the normalcy thereof. Because of this, we had to undergo other tests so as to ensure that the operation was indeed successful. Aside from merely checking the vital signs of the patient, my colleague and I also assessed the level of consciousness of the patient. In conducting this test, we were able to determine that the patient was relatively conscious and we must only wait for a longer time before her vital signs begin to normalize. Moreover, we also focused on the following were determined: (1) the patient’s heart rate, (2) the ECG levels, (3) the respiratory rate of the patient, (4) oxygen saturation, (5) non-invasive blood pressure and (6) the skin temperature. In conducting these tests, we were able to determine that there is nothing wrong with the patient and she is merely recovering from her surgery. We also followed a simple procedure by which we can determine the improvement of the vital signs on the patients. In fact, this procedure entails that the v ital signs be recorded every thirty minutes for at least two hours and hourly thereafter. This was continued on until the woman was awake and has begun eating and drinking. We also monitored the temperature of the patient. Remarkable improvement was seen from the patient during the first two hours. Her vital signs continue to rise significantly every thirty minutes. After the second hour, we monitored her hourly and it was shown that her vital signs continue to rise towards normalcy. Six hours after her operation, the woman woke up. However, she was not ready to start eating and drinking anything. It was only two hours after she woke up that she expressed thirst and was given a drink. She also started eating after consuming her first drink. Considering the gravity of the operations performed on the patient, my colleague and I also performed other tests. These tests also focused on the fluid loss experienced by the patient. Generally, we were not able to actually determine something abnormal as regards her fluid loss. In fact, our observation showed that she was not really losing too much liquid than what is considered as average. Moreover, we also looked into whether there is actually excessive bleeding but there was no sign in relation to this. Aside from the physical condition of the patient, my colleague and I also focused on her physiological and psychological conditions. Basically, upon close examination of the patient, we did not find anything wrong as regards her physiological

Data Mining Assignment Example | Topics and Well Written Essays - 1000 words

Data Mining - Assignment Example The more the business understands why some of its customers are loyal and how it can continue to retain and attract customers from different segments, the more the business will be able to come up with compelling offers and messages that are relevant. Predictive analytics results in an analytical framework which helps in the prediction of product preferences and customer buying habits required in the discovery of meaningful relationships and patterns in the customer data so as to accomplish better market targets and drive customer loyalty and value (Turkey, 1997). Association discovery can be employed in a business to determine the affinity patterns of its products. This information is important in optimizing the manner in which the business orders are picked and accumulated from their centers of distribution. The same information obtained through association discovery can be based on to generate dynamic rules which would permit business orders to be picked or accumulated taking into consideration the chances of another order that is identical occurring in a span of few days. The outcome of such an optimization is that decisions take less time thus substantially saving on the business costs (Agresti, 2002). Web mining allows the business to sift through information regarding the market situation so as to identify where the market value is. Such discoveries will help the business come up with new opportunities as the business with such information will have the ability to implement parallel processing systems and high performances as it is in a position to analyze large data in a very short time. The business can also make use of data mining to try out different business models to best understand the market situation and adapt to it. Such information also helps the business in making better predictions (Witten and Eibe, 2011). The clustering of information using data mining related to customers have served as important networks to business in the process of hand ling numerical market data. The market is normally the main target for any business when it comes to information clustering. This data mining technique helps the business segment potential customers on the basis of given sets of attributes. The technique also helps businesses to adapt the best operation methods through discovering market facts that are hidden giving the business an added advantage when it comes to its competitive position. The business will also be in a position to understand better what their customers really need and want. 2. Assess the reliability of the data mining algorithms. Decide if they can be trusted and predict the errors they are likely to produce Data mining algorithms is one of the main methods used in the exploration of linkages and relationships among sets of data. Such algorithms have been relied on by many businesses as they are believed to have the ability of reducing computational efforts and are in a position to deal with structural systemâ€⠄¢s failure mode. Despite data mining algorithms being viewed as being highly accurate and efficient in their operation, the algorithm has been associated with a number of identification, exploration and exploitation errors. Reliability is seen in the way any given data mining model operates on different sets of data. A model that is reliable is one which comes up with the same

Security Essay Example | Topics and Well Written Essays - 1000 words

Security - Essay Example This is majorly done through passwords without strong authentication. Some of the major security concerns related to passwords include phising, reuse and the use of easy to guess passwords. Malware infection is also a major challenge to the use of passwords realized in many situations. In light of these challenges, authentication is therefore very critical and this can be achieved through two-step verification. Google has introduced a verification feature called 2sv. In using the verification, one logs into the Google account and after the normal username and password process they are required to submit a six digit verification which might be sent to them through a phone text message. This feature also allows for revocation of the trusted computers. The major strength of the paper lies in the fact that it vividly provides much lucid information on the kind of security threats realized on Google and how users should identify them. In the same way, it presents a solution to this challe nge while providing its benefits effectively. However, the paper does not provide clarity on the aspect of Service Accounts and Delegation. In addition, the paper is weak on the aspect of Service –Side technology especially in relation to certificate transparency. 2) The credit card fraud seen in the notice is a typical example of a cybercrime. Conventionally, cybercrime takes many forms and many of these criminals seek ways and means of illegally obtaining money online. Considering that credit cards are normally used online in making payments, they are certainly vulnerable to cyber criminals. As seen in the case, many of the criminals usually create a series of false identities through which they create several credit cards. Such credit cards are the pumped up with money from credit bureaus. Others create sham companies which are then used to provide the credit bureaus with false information on the credit worthiness of the credit card owners who are actually false identities . The fraudsters also use a tradelines which are black market businesses used in committing fraud. It is therefore realized that the credit card fraud seen in the notice is indeed an aspect of cybercrime. On the other hand, the nature of the frauds as realized in the case might raise several questions on the aspect of general security and not just cyber security. It is seen that it was not only the virtual world that mattered in the commission of the crime but even real organizations which were not much protected from such scams. The case can therefore be viewed as a typical case of bank fraud as opposed to cybercrime. More importantly, the case can be viewed on the perspective of credit card security and can therefore be addressed by increased security from the credit card providers. 3) The Identity Ecosystem as postulated in the report is a kind of online environment where organizations and individuals will work together on trust and follow a set of agreed-upon standards. Each of these parties will be able to authenticate and identify their digital identities. This Ecosystem is basically intended to offer stronger identification while protecting the identity of the parties within. Indeed, it is important to note that such an environment might be a challenge to realize in the actual sense. Considering that it basically relies on trust between the organizations and the individuals, it is almost difficult for every party to follow the

Finance and Surplus Funds Assignment Example | Topics and Well Written Essays - 500 words - 3

Finance and Surplus Funds - Assignment Example Finance companies can facilitate Carlsons expansion by providing long-term loans to meet the company's fund requirement that is used to buy the long-term assets such as machinery, equipment, land and building. The funds provided by financial institutions are essential to finance the fixed assets procurement necessary for the expansion of the existing business or for totally a new line of business. Commercial Banks are depository institutions. Deficit units such as Carson are provided loans by commercial banks. Commercial banks have large assets generated by providing the deposit accounts to surplus units. The financial institutions look at financial leveraging of the firm such as debt ratio, debt-equity ratio, interest coverage, that decides company’s capacity to pay the interest and original debt over a long period of time. Obviously, that hinders Carson to access more debt funds for further expansion and growth. The primary market can support expansion program of Carson by absorbing their issued stocks and bonds to the common investors at the predetermined price. The money thus garnered falls under the category of equity or debt as the case may be and can be used to meet the expansion needs. The financial institutions work as financial intermediaries especially, when the market is imperfect. When the market is perfect, information is available free to buyer and seller and market settles at the lowest possible cost of funds discarding the need of any financial institutions for they cannot give any benefit to either buyer or seller. Every commercial bank would like to review the risk profile of the business and the company to whom they have provided the line of credit. Accordingly, it is quite obvious that in case of Carson undertaking any large expansion, commercial banks would like to know how the line of credit provided by them will be used and in what way the new expansion will alter the risk profile of the company. Banks would also  like to assess about how the expansion plan of Carson will affect the fund security and the ability of the Carson to pay them the due interest on the borrowed funds.

Nuclear Power - a Reliable Energy Source for the Future Essay Example for Free

Nuclear Power a Reliable Energy Source for the Future Essay Nuclear power A reliable energy source for the future India is on the move. Indeed, one of the primary reasons why we are even having this competition is a result of the 8% plus annual GDP growth over the last 8 years. This growth has been driven by strong domestic demand, and with that electricity consumption per capita has doubled from 355KWh in 2000 to 720kWh by 2009. This is a huge increase, but in absolute terms is puny when compared to other countries globally, being only 20% and 3% of the figures for China and America respectively. Juxtapose this with the deplorable fact that about 400 million people are yet to be connected to the electricity grid and the writing is on the wall. In this regard it’s best to compare ourselves to China but it’s already clear that demand is going to soar in the coming years. On the supply side, the power generation figures are much gloomier, and most years hover stubbornly around the ‘Hindu rate of growth’ of 3%. Understandably power generation requires huge capital investment; even so, the pace of growth has been extremely tardy over the past 20 years. In many states (Maharashtra being the notable example) reasonably healthy power surpluses from the early 90s were allowed to stagnate into power deficits by the end of the decade, setting the stage for a huge uphill struggle to cope with the demand surge of this past decade. The net result of all this is that overall national power deficit is around 12% consistently, with no major state being power surplus. There can be no doubt as to what is responsible for this; poor planning and lack of foresight on the part of the Government. Thankfully, it appears to have finally woken up to the challenge, and there are hasty efforts being made to meet the XIth plan revised target of 62,500 MW with a far more ambitious target for the XIIth plan. Given this changed outlook on the part of the Government, I think this is an excellent opportunity to not only work for the short term goal of bridging the deficit, but also looking further ahead and envisioning scenarios for 2020 and beyond. Let’s take a step back and see exactly how we get our power from. At the oment, the predominant source is thermal – a kinder word for what are mostly coal-fired plants. Totally these contribute 64. 6% of the total installed capacity. The other major contributor is hydroelectric powerwhich provides another 22. 6% of total power. Both are hardly what you’d term green; coal powered plants , especially in India are inefficient and polluting whereas large scale hydroelectric projects tend to cause large scale environmental ch anges as well as trigger population shifts. Finally there is nuclear and renewables, which come in at 4. % and 7. 2% respectively. Given the scale of problems associated with large scale hydroelectric projects, it is going to extremely difficult (and not advisable from an environmental viewpoint either) to attempt to build huge hydroelectric projects. Indeed, most of the current capacity has been installed in the immediate years post-independence and there has been little progress with large scale projects in the last twenty years (the Narmada Bachao Andolan and the movements against the Tehri dam come to mind here). It is quite clear therefore, that apart from small scale hydroelectric projects that do not require massive dams on rivers, it is going to be very difficult to raise the conventional hydroelectric generation capacity by as much as is required by the growth in demand discussed above. It is quite an accepted view that the renewable energy sources like wind, tidal and geothermal just will not have the ability to compensate for current fossil fuel generation. Wind and waves could only be used at the coast or in elevated areas in the mountain ranges, and apart from the four monsoon months, wind patterns across the subcontinent are rather subdued. In my view, there are strong reasons for opting for the latter, which I will detail in the paragraphs below. India abounds with coal. Indeed, this is the only fossil fuel we have a huge supply of. Beneath the ground in Jharkhand, Chhattisgarh and Orissa lies about 10% of the known reserves, making India the 3rd largest coal producer in the world. With reserves enough to last for at least another 100 years, it is no surprise then that post-Independence a huge emphasis was placed on enhanced production and utilisation for electricity generation. There are of course other demands for coal, most notably by the steel industry where it is used as a raw material. Like many other areas for the economy, the steel industry has also boomed in the last 20 years with a six fold increase in production. But this may also prove to be too little as demand is increasing at an annual pace of 10%+ and is likely to accelerate given the renewed push for infrastructure development by the government. All of this has meant that once again India is importing large quantities of coal negating the trade cushion that large domestic production naturally affords us. What is the reason for this mismatch? All mines in India were nationalised in the 1970s, and have fallen behind the rest of the world in production standards and efficiencies. Finally, Indian coal has a high ash content and low calorific value which means that larger quantities of raw material will need to be mined. All of these last points highlight the much larger problem with coal- its huge impact on the environment. Fossil fuels pollute, but they do so in two ways- through the emission of particulate matter, S02, N02 and other harmful gases (traditional pollution) and the emission of CO2 and other greenhouse gases. In most of the developed world, the former has vanished almost completely with strict regulations on emissions from plants. In India, with the poor quality of mining and lax environmental normscoal power plants are a huge source of local pollution. This significantly mars the quality of life of the people in the surrounding area, and if a dramatic increase in coal power is planned, a much larger number of people will be affected. Of course, the much bigger problem and challenge is the huge carbon emissions. To many, the whole debate on climate change is a conspiracy by the West. Just when India appears to be settling on a path of sustained growth, the bogey of carbon emissions is raised by nations that have made full use of carbon based industries themselves. Climate change debate in India is extremely low on facts and high on rhetoric and outlooks range from a care-a-damn attitude to holding it liable for everyunusually heavy downpour. Climate change is by and large not a burning topic for public discussion, certainly not one of the aam aadmi issues and so receives short shrift amongst our politicians- many of whom know precious little on the matter. Imagine then the unease, when the whole issue blew up suddenly at Copenhagen in 2008 and India thrust into a prominent position alongside China. No longer an innocent bystander as at Kyoto a decade before, India’s growth and emergence in the world’s eyes have also ensured that it is now seen as essential to the solution. While there was no deal reached on the matter in part due to India and China standing firm, the writing is on the wall for India. Emission limits are going to come sooner or later. Indeed, they may be pretty soon given the unexpected change in the Government’s stance at the current round of negotiations in Cancun. All this makes coal powered plants the real villains of the lot. Spewing huge amounts of carbon in the atmosphere, they can (and especially the ones in India) be highly inefficient. Technologies like Carbon Capture and Sequestration (CCS) exist which can reduce this but is at the moment prohibitively expensive and reduces the efficiency of the plant by a further 50%. There is also the additional problem of safe storage of the captured CO2 so that it does not leak out for 100s of years. If even in the West it will require significant government subsidy to implement, there is not much scope of it taking off in India where there will be no governmental support. A simple modification could be to build gas/oil based plants. While the carbon emissions will be curtailed somewhat, and air pollution unquestionably reduced, these are not a solution to the problems of carbon emissions. And finally India’s oil and gas (despite recent finds) reserves are far short of meeting demand, which would place these plants at the mercy of large fluctuations in international prices or global unrest. Good examples of this are the countries of Europe who are trying hard to diversify themselves away from Russian gas. Now these can be perceived as significant setbacks, or else as a whole new set of opportunities with the chance for a level playing field. I earnestly believe that these two issues- the burgeoning power deficit and the push to eliminate it and the need to begin some action on climate change have fortuitously come at the same time. Nuclear energy has a long association with independent India. Nuclear energy caught the attention of our founding fathers and Jawaharlal Nehru was an eager advocate. In an influential letter Homi Bhabha, the architect of the Indian nuclear program wrote â€Å" Moreover, when nuclear energy has been successfully applied for power production in say a couple of decades from now, India will not have to look abroad for its experts but will find them ready at hand. † But the fortunes of our nuclear ambitions mirrored only too closely that of India’s relations with the rest of the world. The early optimism of the Nehru years disappeared abruptly with the China war, and the 1964 Chinese atomic test only served to highlight India’s isolation from the world’s major powers and the precarious security balance with regards to China. Acquiring a bomb became a national priority; and while the 1974 tests were a triumph for Mrs Gandhi domestically, it spelt doom for civilian nuclear efforts. An outraged international community imposed tough sanctions, which were further intensified after the 1998 nuclear tests. For most people, it seemed that civilian nuclear efforts had been given a quiet burial. But was this really the case? Amazingly, and in what must be one of the greatest triumphs of Indian science and engineering, it was not! Despite tremendous odds, a great deal of effort was put into civilian nuclear technology. Realising that they couldn’t rely on the West, our scientists decided to revisit the entire basis of the nuclear process and press on with phase II of the so called three stage nuclear program. The emphasis would now be placed on Thorium, which is much more abundant in India. There are significant challenges to using this material, mostly due to the fact that it does not produce the fissile stable Uranium 235 as a by-product of decay. A lot of work has been done in this area, and today we are ready to commission projects at phase II and planning work has already begun for Phase III Advanced Heavy Water Reactor systems. However, in that period the Cold War became history and our growing economy and some unexpectedly dogged diplomacy won India the landmark nuclear deal of 2008. While the sceptics may decry the ‘loss of sovereignty’ India is now no longer a nuclear pariah and can trade and develop its civilian nuclear capabilities as it sees fit. What I want to underscore here is just how competitive we are; our atomic energy facilities are in many cases at the cutting edge of nuclear research and certainly the best work on Thorium is coming out of India. So much so that nuclear scientists from the West are extremely keen on using our facilities and collaborating with us. I think the nuclear deal will enable us to leverage our strengths well, and if properly planned out, India could very well turn from customer to supplier, exporting high value technology to other countries around the globe. This is an opportunity that surely cannot be missed! But to return to nuclear energy- does it fulfil the requirements for a reliable source of energy? Well air pollution is extremely limited, and so are carbon emissions as there are no fossil fuels involved (except perhaps for the transfer of the fuel). India possesses vast reserves of Thorium, and electricity from nuclear power will also be cost effective. Sure, it takes longer to build these plants but that in part has been to our lack of experience and the stifling of nuclear commerce pre 2008. This has been taken into account in the growth plans to 20,000 MW by 2020 and then a further tripling to 63,000 MW by 2032. Unlike the solar power targets though, these should be readily achievable. At the moment, Indian industry doesn’t possess many of the skills required by the industry and this will be a great impetus itself for developing high tech industries in India. However, there is the serious issue of disposal of nuclear by products and the catastrophic scenarios that can arise from a nuclear accident. Indeed it is the latter which has led to large amounts of anti-nuclear feelings especially in Europe. The largest such accident was at Chernobyl in 1986 and the radiation from this affected most of continental Europe. But as has been pointed out, safety standards in the Soviet Union were not as stringent as the West, and even these were blatantly violated as the Soviet economy began to crumble. In other words, it was a terrible exception and given correct management, shouldn’t happen again. In many ways this was eerily similar to Bhopal, which is worrying for two reasons. One it shows we don’t have an inbred safety culture and two that such comparisons could be a convenient bogey for derailment of nuclear projects. The solution is to tackle the former and build up a culture of professionalism and discipline at these nuclear power plants, with safety standards that compare with the West and are adhered to. The memories of Bhopal are still fresh in people’s minds and let’s hope the lessons stay with us also. France is a great example of a system that works. 70% of its electricity is generated in nuclear plants and it has an unblemished safety record. So along with technology, we should have no qualms in learning from the best in the trade and imbibing their safety ethic. If this is done, there is a great chance of nuclear technology becoming another transformative sector for the economy like IT was in this decade. Being a nuclear energy powerhouse will have a knock-on effect for Indian diplomacy and our relations with the rest of the world. Given the volatile nature of world events, it is almost a certainty that access to nuclear technology will be continue to be restrictive in the years ahead. All of the world powers today have strong nuclear programs- even Japan is a key supplier for civilian nuclear technology. A strong domestic nuclear sector will add a lot of weight to our voice in the world and hasten India’s ascent on the world stage. Nuclear energy will enable us to make significant progress in meeting any emissions targets that could be set for us and will make clear to the world that India is serious about climate change. Not only is this good for us in the long run (India is particularly vulnerable to rising temperatures) but it will also deflect pressure back on the developed nations who are primarily responsible for the problem. Such a bold move would be another shot in the arm for Indian diplomacy. If a stopgap solution is required, then coal and gas plants are the way forward. Indeed, to meet the immediate deficit, this is the only way. But it is not the technology for the future. At the moment, that mantle lies with nuclear energy. Our country has already done a great deal of work under very difficult conditions to build up our nuclear program. It would be a tragedy to let this slide and not harness its capabilities. Accomplishing this will require vision- but then, that is exactly what is needed to build the India of the future.

Michelin Star Rating System Analysis

Michelin Star Rating System Analysis Michelin Star System Chapter 2 Literature Review The system of rating organisations with a particular business sector according to the value and quality that these organisations provide to the end user, by methods such as those used by the Michelin Guide Star System is nothing new. However, it is important for the owners of these organisations to understand the relevance of such systems. For example, are they most relevant to the consumer in terms of meeting their needs and expectations and thus influencing behaviour or to the organisation in terms of improving its standing within the business sector and strengthening brand awareness? Commencing with the consumer, this critical literature review is intended to provide an understanding of the current theories and observations relating to these particular issues. 2.1 Consumer needs and satisfaction Abraham Maslows (1998) hierarchy of needs theory is recognised by most academics as having created the foundation for all subsequent research into understanding the consumer, providing a framework that allows organisations supplying a product of service to better understanding how they need to present these in order to satisfy the consumer need, thus achieving their objective of increasing market share. The research carried out by Szmigin (2003) and Porter (2004) also confirms that the success of a businesses strategy is also dependent upon the extent to which that strategy is designed to meet and therefore address the perceived satisfaction levels of the consumer. Figure 1 Maslows hierarchy of needs Esteem needs achievement, status, responsibility, reputation Self-actualization personal growth and fulfilment Belongingness and Love needs family, affection, relationships, work group, etc. Safety needs protection, security, order, law, limits, stability, etc. Biological and Physiological needs basic life needs air, food, drink, shelter, warmth, sex, sleep, etc. In relating the Maslow theory directly to the satisfaction of needs of the consumer with regards to their restaurant experience, it can be seen from the above diagram (figure 1), that this is dependent upon the level at which the consumer is within the hierarchy. For example, it is likely that those at the three basic levels of need will be less driven by optimal quality than price and pace to fulfil that need (Noone et al 2007 and Namkung and SonCheong 2007). The satisfaction of these levels of need is likely to be more important for the tourist sector of the hospitality industry, where the meal is expected to form just a part of their overall vacation experience (Atila and Fisun 2003). However, where esteem and self-actualisation becomes more important is when the consumer wants to make a statement that separates him or her from the crowd. For example, if a salesperson wishes to make an impression with a prospective client, they are likely to want to dine in a restaurant that delivers a higher level of quality. In other words they will be looking for a perfect experience that will satisfy those they are trying to impress (Gupta et al. August 2007 and Chemlinski, R., 2006). 2.2 Consumer behaviour The behavioural patterns of consumer, as with all human reactions, are dependent upon reactions that can result from a psychological, emotional or physical influence. One of the most influential factors that influence consumer behaviour is that of memory. Everything we do is affected by memory, and this will drive our conscious and sub-conscious reaction to a particular event and the ultimate choices that we make. However, the memories formed are also affected by the manner in which pre-existing experiences interpret them (Zaltman 2003, p.186). For example, if we have had a bad experience at a particular restaurant in the past, it is likely that this will deter us from repeating the experience, irrespective of how that particular restaurant may try to re-package the experience. One of the difficulties that the restaurant owner has with delivering satisfaction of needs to the consumer of their product results from the fact that memory determinants of consumer choice are driven by both conscious and unconscious thought processes and therefore can be almost impossible for an outsider to see and measure, let alone alter (Zaltman 2003, p.15). This is certainly true in relation to actions resulting from subconscious memory as, in this case, as Bagozzi et al (2002, p.132) observe, even the person making the choice could be unaware of why they have reacted in the way they did. The memory processes will influence the manner in which the consumer makes a judgement about the benefits of the restaurant product and service being offered. Based upon previous memories it will subconsciously inform the consumer whether the expected experience is likely to be negative or (Zaltman et al 2002, p.68). Furthermore, the consumer will also then use that memory to judge whether th e experience will lead to a satisfaction of their current level of need (Maslow 1998). 2.3 Branding and the consumer Brand image is another important factor that will influence the consumers choice of purchase. It is an almost automatic reaction of the consumer to make an association between the brand and what it denotes. For example, in terms of restaurants and hospitality, the brand McDonalds automatically conjures up an image of fast, cheap food or the burger type variety. Irrespective of the adjustments that the burger chain tries to make to their products, such is the depth of that association within the mind of the consumer that it will be almost impossible to change Haig (2004, p.78 and 85). Once a brand has been created therefore, changing the consumers perception of it is extremely difficult. One of the problems that the Michelin Star System has in respect of brand image is that it has, consciously or unconsciously within the mindset of the consumer, created an image of quality, but with that quality being achieved at a price. In the minds of certain segments of the consumer public this puts their recommendations beyond the bounds of affordability, irrespective of whether it will satisfy their needs (Surlemont et al 2005). However, Porter (2004) would argue that the differentiation in terms of the quality of the product and the price premium could have certain competitive advantages. For example, it would appeal to those who wish to set themselves apart from the masses or, as indicated earlier, are trying to create an impression for their own purposes. Furthermore, as the research on consumer behaviour conducted by Zaltman (2003, p.227) suggests, this differentiation may also be able to produce satisfaction in terms of another influential factor that exists within the con sumer decision-making process, this being peer influence. It is well recorded that our perception of what others think has a significant influence upon the way we make decisions. For example, we will often make decisions simply in an effort to be connected to a particular group or segment of people. As mentioned earlier, within the restaurant experience this may manifest itself in the need to impress others. However, in the hospitality sector it can be said to be equally true that people will dine at a certain restaurant simply as a means of making a statement, which indicates to others that one is within a different consumer group. In this case, the consumer will be satisfying the Maslow (1998) levels of need that relates to self-esteem and actualisation. 2.4 Restaurant recognition Literature does however show that the Michelin rating system and the recognition it brings does make a difference within some areas of the sector (Guide 2008). From listening to the videos of the comments of Gary Rhodes and Anthony Demetre (Video Links 2008), it is apparent that to the proprietors of the restaurants concerned both consider that it improves the quality of their respective brands, which in turn will enhance the business drive for success. This view is reinforced by the reaction of those who lose or fail to gain stars, which shows obvious disappointment (Latest news 2008). 2.5 Summary In the opinion of the author, the literature evaluated for this review shows why there is such a diversity of opinion regarding the relevance of the Michelin Star System within the current restaurant sector of the leisure and hospitality sector. There are those whose theories argue that, except for the higher levels of satisfying the consumer needs (Maslow 1998), which relate to self-esteem and actualisation, it has little impact upon the average consumer. Similarly, many consumers perceive that its influence is more related to the pricing strategy and restaurant environment than in delivering service satisfaction to the consumer (Snyder and Cotter 1998). However, employees and owners within the industry would argue that the Michelin Star has a beneficial impact in that it increases the strength of the brand (Balasz K 2002) and that it denotes an assurance of quality that the consumer can rely upon. Chapter 3 Research Methodology As McGivern (2006, p.4) observes within her study on the subject, research is about a systematic investigations to find things out, which means that the researcher has to devise a system of methods and rules to facilitate the collection and analysis of data (Hart 2006, p.28). Thus it follows that the particular method adopted for any research project has significant importance in relation to the intended aims and objectives of the study being conducted. Essentially, data used in a research studies can be collected through one of two methods. These are the primary resource, which often entails the direct collection of data through the use of surveys, interviews and questionnaires, or the secondary resource, which relies upon the use pre-existing data (Clark 2002). The decision that every researcher faces is which of these methods, of combination thereof, is most appropriate to the subject matter of their research project. Bearing these factors in mind, the intention of this chapter is to provide the reader with an outline of the methodology chosen by the author for this study into the Michelin Star System. 3.1 Choice of research design The restaurant sector of the leisure and tourism industry in which the Michelin Star System operates is diverse, both in terms of the numbers of participating market players, the business models used and the consumer audience to which they appeal. With the UK Michelin guide covering a total of over 4,500 hotels and restaurants (Hickman 2008) it is also a sizable sector for any research to cover. Furthermore, due to the importance of the restaurant sector in relation to the leisure and tourism industries, together with its influence upon the consumer, there is a proliferation of pre-existing academic and practical data available in relation to this sector, which is being increased on a regular basis. These include empirical studies in targeted leisure and hospitality journals, observations from external stakeholders such as magazines and newspapers and numerous regularly conducted questionnaires and surveys. The considerations to be given to the choice of the research design was therefore to assess whether this level of secondary data would provide a sufficiency of information to add value to the research being conducted or if approaching the research using a primary data approach would prove to be of more relevance to the aims and objectives that form the basis of this paper. In the final analysis the author decided to design the research around the secondary data approach. In reaching this decision, there were several reasons for the discarding of the primary option. The first of these took into account the limitations that would attach to primary data collection. Of necessity, the completion of this research is restrained by a definitive time set for its completion. Furthermore, in view of the size of the sector, it was considered that to construct and conduct a sufficiently robust primary data choice, through the use of questionnaires and interviews would be cost prohibitive. For example, there would need to be a sufficiently large sample of such data collection achieved through restaurant employees, consumers and other stakeholders to create a representative sample, which in the authors opinion could not be achieved within the prevailing limitations. It is recognised that secondary data has two potential disadvantages. Firstly, with this method, the researcher is reliant upon the validity of data being collected from an external source over which they have no control; therefore there is no direct knowledge of the responses and theories available. Secondly, there is also the issue of the validity of the data to be considered. However, its main advantage is the depth and breadth of the amount of data available. It choosing a design based upon secondary data it is recognised that there are two potential disadvantages. Firstly, with this method the researcher is reliant upon the validity of data being collected from an external source over which they have no control; therefore there is no direct knowledge of the responses and theories available. Secondly, there is also the issue of the validity of the data to be considered. However, in addition to the limitations attached to the collection of primary data, there were also positive reasons for choosing the use of secondary data as the foundation for the design of this research paper. The first of these relates directly to the fact that, from an initial exploratory examination of the data field, it is apparent that much of the secondary information is of a higher quality and has a more extensive coverage than could be achieve from a primary method (Punch 1998). Secondly, as the aim of this dissertation concentrates upon the current value and relevance of the Michelin Star System, it is necessary to study the differing views and theories of academics and researchers in respect of those who are likely to be affected by the system, including the restaurant operators and their customers. In this respect the theory relating to business branding, quality and competitive advantage, such as those promoted by Arnold (1992) and Porter (2004) need to be considered. From the customer aspect, understanding the needs, expectations and behavioural patterns need to be included. For this area was considered that the academic studies and theories promoted by authors such as Abraham Maslow (1998) and Szmigin (2003) are also relevant. It is generally accepted that these authors have a high level of expertises and therefore, as Dingwell (1997) and Steward and Kasmins (2003) suggest, their works will adds a higher level of quality to the research being conducted for this study. In reaching the choice of using secondary data for the design of this particular research, the author took the same view as other researchers, such as Steward and Kamins (1993), McGivern (2006) and Hart (2006). These authors suggest that the type of methodology used is not overly important providing the data and information collected is reliable, trustworthy and resolves the questions being posed within the research aims and objectives. The author is confident that the choices for secondary data made fulfil these criteria. 3.2 Construction of the chosen method It is important that the correct approach is used in dealing with the quantity of data collected and its subsequent analysis and evaluation. This is particularly the case in terms of eliminating any bias that exists within the mind of the author. In this particular case it is the considered view of the author that, potentially, the research may conclude that the Michelin star system is only of relevance to the internal stakeholders of the restaurant sectors, namely the chefs and owners, and is paid little regard to from the consumers viewpoint. Therefore, in selecting a range of between thirty and forty references from a range of databases, which includes books, professional journals, reports and surveys, websites and other online resources, these issues have been borne in mind. For example, in order to balance the potential bias, resources have been chosen that support the current relevance of the Michelin Star System current relevance as well as those sources that take the opposite viewpoint. Similarly, for the same reason it was felt the relationship between consumer needs, behaviour and branding also needed to be addressed, as this will provide a view of the influence that a Michelin Star brand has upon the end user of the restaurant facilities. 3.3 Sample The sample of literature used within this research has been chosen from a number of relevant sources. In the main the concentration has been upon selecting resources from the most current available sources, being generally that produced within the last two to three decades, as this was considered to be the most appropriate for the issues being discussed. Similarly, the sampling was concentrated mainly upon the UK. The only exception to this was in cases such as Maslows hierarchy of needs, which is considered to contain the founding principles of consumer behavioural determinants. With the exception of the theoretical literature, where the approach of author choice was made for the reasons discussed in section 4.1 above, the sampling method used was based upon the maximum variation approach (Hart 1998 and 2006) as this was felt to provide a firm foundation from which to address the objectives of the study. 3.4 Procedure The procedure used for the collection of the secondary data was through the normal database channels of journals, books accessed from libraries and speciality bookshops and online resources. However, these searches were further defined to ensure that there was a direct relevance to the tourism and leisure industry, with particular concentration upon hospitality. 3.5 Data analysis Having collected the data using the previously defined methods and selection choices, it then needed to be analysed and evaluated. A dual approach was used for this purpose. The first stage involved correlating the data into differing viewpoints, for example those who considered the Michelin star relevant and those that did not. The second stage required evaluating the relevance that the various theories studied had in a practical application. Chapter 4: Findings As has been discovered within the literature review, there are conflicting opinions as to whether the Michelin Star system of quality measurement is of value within the restaurant industry. Using available secondary data within this chapter is in tended to present an analysis of the findings of the current opinion and research on this issue, which will then be discussed in depth. 4.1 The Michelin Star reward system The Michelin Guide, which derives its name from the Tyre company from which it originated, was first introduced in France in 1900 (Johnson et al 2005). Its original intention was to assist drivers with technical and travel advice. From there it developed into a tourist guide until eventually, in the 1930s, it became the gastronomic guide that it is renowned as today. By 2005 the Red Guide, as it had become known, was selling over one million copies across eight countries (Johnson et al 2005). Restaurants and other eating establishments cannot be included within the guide until their location has been visited and the meals judged by a dedicated team of inspectors. In order to avoid accusations of bias and to ensure independence, these inspectors are employed by Michelin and are required to pay for their meals and any accommodation that may be required. In fact, they also do not inform the establishment of the reason for their visit until after their inspection has taken place. In this respect, Michelin suggest, and other research has confirmed (Balasz 2001), the results of the inspections show a greater level of independence than that of some other guides, which give advance notice of the inspection and do not expect to have to settle the meal bill. According to the Michelin Guides Direct, Mr Naret, the Michelin inspectors are also not swayed by the name of the chef or the establishment. This was made evident in a recent interview where he said, Inspectors arent looking at the name. They dont care whether the chef is on television or how many of his cookbooks you might have on your shelf. They enter the restaurant and look solely at what is on the plate: the quality of ingredients, how they are cooked, how well the flavours are kept, presentation, personality and consistency (Foster 2007), although as will be discussed later, there is some disagreement over this claim. The Inspectors, of which there are currently around 70 operating throughout Europe, are persons who have had at least five years experience within the hotel and catering industry, particularly in respect of the cuisine element. Prior to being allowed to commence their inspection duties, these persons also have to undergo a vigorous six months training programme to ensure that they meet with and maintain the required Michelin standards (Johnson et al 2005). Michelin states that on average one inspector will perform the following tasks during the course of a year: Inspect 240 meals per annum Undertake 130 overnight stays Submit 1000 reports It has to be stated that this is an exceptionally heavy workload for one person. It is partially because of this level of activity that some expert observers, and indeed restaurateurs themselves, have called into question the quality, appropriateness and validity of the inspection teams work and conclusions. This element of concern is discussed in later sections within this chapter. The guide includes a wide range eating establishments, most of which are included simply for information purposes, with these totalling around 50,000 in number, a level that is constantly increasing. However, amongst this number around five percent are picked out for special mention, these being rated based upon the awarding of the coveted Michelin Star to them. There are up to three stars available, the awarding of which depends upon the consistency of quality and, as Johnson et al (2005) explain, To some extent tradition. Michelin denote the definition of their stars as follows: One Star A very good restaurant in its own category Two Stars Excellent cooking, worth a detour Three Stars Exceptional cuisine worth a special journey. One always eats extremely well here, sometimes superbly. In 2005 a further merit recognition was introduced, which was called the Bib Gourmand. This is awarded to an establishment that had not quite managed to reach the level of quality required to achieve one star status, but which was considered by the inspector to be able to achieve that position within the near future. Although there is limited information available as to the criteria which is used for the determination of the star level being awarded, in the main this relies upon the standard exhibited within the following five areas: Meal ingredient quality Culinary skills exhibited in preparation and the combination of flavours Level of creativity that has been displayed How consistent the meal standards at the establishment are Monetary value of the product 4.2 General academic perception of the Michelin Brand and competition Academics such as Johnson et al (2005), Yuksel and Yuksel (2003) and Balasz (2001) have mixed views about the quality and relevance of the Michelin Star system. Yuksel and Yuksel (2003) in their research into the systems entry into the Japanese culinary market, suggest that, in that country at least, the guide fails to take into account the people factor. In other, it is being suggested that by using paid professionals, the Michelin organisations does not pay sufficient attention to the qualities of reliability and satisfaction that lead to repeat usage of the establishment by the consumers. This area is considered by many academics that study consumer behaviour to be of equal importance to the standard of the fare being offered (Bagozzi et al 2002) and should therefore be incorporated into the Michelin procedures. The second element of concern expressed related to the pressure that the Michelin Star System placed upon the establishment chefs and owners. Although, as Johnson et als (2005) research concluded, the possession of a Michelin star does not guarantee profitability, its loss was discovered to have serious implications for the business, with some experiencing revenue reductions of up to 50% when this situation occurred. Issues of a practical nature in relation to the Michelin Start system have also been raised by many observers. There is a general view that the reflection of changes within eating establishments is not dealt with efficiently by the Michelin inspectors, with the awarding or removal of stars failing to keep up with these changes in many cases. There is little doubt that the excessive workload of the Michelin inspectors outlined in section 4.1 is a contributory factor in the occurrence of these delays. Furthermore, it is felt by many that, outside of the Star system originating market, France; the rating system lacks the same level of reliability. This will be evidenced by the response from the Japanese restaurant industry presented in the following section. Surlemont and Johnsons (2005, p.589) research also indicated that, in their opinion, there were some flaws within the Michelin star system. In the first of these it was noted that there were restaurants included within the varied stars that did not merit their positions, which adds to the perception that there might be a problem with the quality and reliability of the system and its operating procedures. Secondly, the lack of a structured measurement process being implemented by Michelin, its awarding of stars being solely at the discretion of inspector reports, did mean that the chefs had no definable target to aim for. Instead they simply had to develop their own style and be patient, and hope that it would be noticed and appreciated by the Michelin inspectors at some stage. Another area that has been questioned with regard to the Michelin Star system is its prevalence for print guides. Although the company has recently introduced online facilities for consumers to respond to the content of the guides, the main method of information distribution is through the published guides, which at prices starting at around 9.99 ($20.00) is seen by some consumers to be quite expensive, especially as access to restaurant reviews and comments is freely available through the Internet. Bagozzi et al (2002), indicate that consumers pay a considerable amount of attention to peer pressure and comments, and the Internet provides them with access to this type of response. Others such as Zaltman (1998) also suggest that the reliance upon peers can be a strong determinate for purchase, thus if consumers recommend restaurant brands in many cases this will produce a more positive effect upon others than the professional approach of recommendations provided by Michelin. The recen t drop in guide sales in Europe shows that this situation is affecting the strength of the Michelin brand, at least in this geographical area, and is seen as part of the reason for the guides expansion into the US and Asia. In addition, there are competitors to Michelin Guides. There are two that are particularly worthy of note. The first, which has built a significant market share in the UK, is the AA Rosette system, which is awarded to hotels and restaurants for their culinary standards. In this case there is a five star system in operation, with the lowest being awarded to restaurants of note in their particular location to the highest being awarded to establishments that are considered to be world class. There are consumers and observers who believe that the AA Rosette system is a more reliable indicator of quality than Michelin. The other guide that is receiving good reviews, and like the Michelin guide originates from France, is the Zagat guide. What has brought this guide to the attention of culinary observers is the fact that its rating system is based upon an aggregation of the opinions of unpaid individual consumers their experiences of the restaurant establishment (Gobe 2002, p.139). Michelin would argue that this is not a professional approach to the determination of quality, standards and culinary skills. Nonetheless, the fact that the Zagat guide is increasing in popularity indicates that it is having an impact upon consumer choice and behaviour. 4.3 Industry reaction to the Michelin Brand Within the culinary industry itself there is considerable debate about the value of the Michelin star system, with the supporters and opponents of this accolade being equally vocal in expressing their views on the subject. For example, in terms of country bias, a survey of 791 Michelin-ranked restaurants conducted by Johnson et al (2005) conducted throughout eight countries indicated that France was favoured in the awarding of stars, with it being home to 62 percent of the one-star restaurants, 67 percent of the two-star restaurants, and 25 of the 32 three-star operations. Furthermore, its financial importance to financial success is also argued. For example, whilst Belasz (2002) suggests that holding a Michelin star can provide an establishment can be a key determinant for its financial success, Johnson et al (2005) disputes this claim, finding in their research that in most cases there was no indication of this being the case, at least in terms of profitability. However, Johnson et al did concede that the Michelin star made a difference to revenue in most cases, although this does not mean that the restaurant became more profitable as a result. The impact that the Michelin stars have had upon chefs and their reactions to the system has also been diverse. As Balasz (2001 and 2002) mentions in her research into behaviour and leadership within the hospitality industry, chefs belong to the rare species of individuals who are able to take on the duel role of businessperson and creator at the same time. Referring also to their dedication to the craft of culinary creation, Balasz also mentions that chefs approach this with an almost sacred obsession and in this respect they aspire simply to be the best. Therefore, it is not surprising that the Michelin star system has a significant affect upon these people. There are many chefs and culinary establishments that crave being awarded the stars and make little secret of this desire. For instance, in addition to the response from TV chefs Rhodes and Demetre (Video links 2008), one of their peers Gordon Ramsey, whose various establishments are said to currently hold the most number of stars (12), was also delighted with the recent additions to this elite club, which occurred with the recognition of his restaurant based in Manhattan, New York. In the Editorial (2007), Ramsey expounded the view that it showed the quality and customer value that the staff at the restaurant delivered to the customer. However, other US food critics and observers did not share Michelins opinion, branding the food as overcooked, rubbery, leathery and a distinct disappointment. Nevertheless, other American chefs are supporting of the Michelin rating system. Eric Ripert and Mario Batali, both of whom have been starred by Michelin have indicated that it is important to their businesses (Petkanas 2006). Ripert s

Century Medical Case Essay -- Business Case Study, Analysis

Case Background This case is about the development of new technology at Century Medical – a large medical products company based in Connecticut. For the past few years, the company had made significant progress by integrating technology into its systems and processes. Sam Nolan is the Chief Information Officer at Century Medical. He has been working with Century Medical for the past 4 years. He has taken initiatives and led projects to design and implement various systems for Century Medical. One of them was a benefits-administration system for the HR department of the company. The other was a web-based purchasing system that improved the purchasing of supplies and capital goods. These new systems automated the various office processes. This not only drastically reduced the time required to carry out the related tasks but also left the managers with more time so that they could concentrate on the value added activities. The projections showed that the system was to save Century Medical $2 million annually. This technology upgrade was possible because Sam Nolan was successful in making the people in the company recognise the various benefits (like information and knowledge sharing, integrated business processes, better team co-ordination, etc) associated with the new technology. Problem Identification Sam Nolan had proposed a new web-based job posting system for the organisation. The idea was to ease the hiring of personnel from within the organisation. The system would link Century’s managers, recruiters and the job applicants. This would lead to a lot of savings in terms of recruiting and training cost. Sam Nolan also gathered a project team to develop the idea. Later the project got endorsed by the executive vice-... ... system, Sam Nolan should approach Century Medical’s finance department and propose the same system to them. The finance department will then forward the proposal for the higher management’s approval. 4. Sam Nolan should talk to the CEO of Century Medical, explain the benefits of the new system and persuade him to support the initiative. Our Recommendations Based on the above analysis and the various alternatives, Sam Nolan should take the following steps – ï‚ § Sam Nolan should go ahead with the pilot implementation of the project. ï‚ § He should then present the cost-benefit analysis of the same to Tom Carr. ï‚ § Sam Nolan should use the results of the pilot project to persuade Tom Carr. He can also cite the examples of previous successful project implementations and the benefits derived from them. ï‚ § Thus Nolan should try to get a favorable response from Tom Carr.

Analysis of My Papas Waltz by Theodore Rothke Essay -- My Papas Walt

Analysis of My Papa's Waltz by Theodore Rothke My Papa's Waltz is by Theodore Rothke it is about a childhood memory written later in his lifetime. Theodore Rothke's dad was an alcoholic drunk. Theodore Rothke went through a period where he was depressed and mentally unstable. Theodore Rothke was fascinated by the nature of the world; many of his poems were about this subject. Some people who read My Papa&'s Waltz come to the conclusion that it is about a drunken abusive father. However, I think when he was writing this he was reminiscing about a good childhood memory from when he was around seven years old. Theodore Rothke?s life was anything but ordinary. Not only alcoholism but also mental breakdowns through out the middle and later part of his life troubled Theodore Rothke. Roth...

Sports Narrative - Track Competition :: Personal Narrative Essays

Personal Narrative- Track Competition The moment of truth was upon me. The official times, this includes whom qualified for finals, for the 400m relay had been posted. My eyes scanned the page for the bold letters that spell ANDERSON. As I ran my finger across the page to where the times were posted, my ears began to shut out all outside noises, leaving me alone with the thump of my heart and the inhale and exhale of my lungs. Both began to increase in speed as my eyes narrowed in on the time. My sophomore year had begun and I wasn't sure whether or not I was going to do track this year. Last year I played football in the fall and soccer in the spring. Not really enjoying it, the decision was made to play " real futbol" (soccer) in the fall, leaving the spring sports season open. My friend kept telling me how fun track was, so I decided to give it a try. As the first meet neared, things were going well. I made it onto the 4x100 team making me the third fastest kid on the team. The other members of the relay were Jason Schmidt, Jeremy Willard and Rodney Schmidt. Jason and Jeremy were both the top dogs and Rodney and I were second from the bottom of the barrel. The 400 relay was my best event. We placed in every meet and even took home some medals as the season progressed. As the track year rounded for the home stretch, we had only three more meets to compete in: the Tiger Invitational, regionals, and state. As the Tiger rolled around, there arose a question of whether or not to keep the team together or break it up and give the two seniors a chance to compete in other individual events at regionals. I actually didn't know about this possibility until about five minutes before the race began on Saturday. We were all huddled together preparing for the start. Jeremy came up to Rodney and me and told us that if we didn't do well the team might be dropped. Kicking our motivational drive into high, the four of us focused on only one thing: running the time we all knew we could. Getting into the blocks I felt more ready than ever. At the sound of the gun, I shot out of the blocks. I sprinted around the track, concentrating on making a great hand-off.

Abi Abdulkalam Essay

Political views In his book India 2020, Abdul Kalam strongly advocates an action plan to develop India into a knowledge superpower and a developed nation by the year 2020. He regards his work on India’snuclear weapons program as a way to assert India’s place as a future superpower. It has been reported that there is a considerable demand in South Korea for translated versions of books authored by him.[8] Kalam continues to take an active interest in other developments in the field of science and technology. He has proposed a research program for developing bio-implants. He is a supporter of Open source software over proprietary solutions and believes that the use of open source software on a large scale will bring the benefits of information technology to more people. Aerospace engineer After graduating in Physics from St. Joseph’s College, Tiruchirapalli, Abdul Kalam graduated with a diploma in Aeronautical Engineering in the mid-1950s from the Madras Institute of Technology.[10] As the Project Director, he was heavily involved in the development of India’s first indigenous Satellite Launch Vehicle (SLV-III). As Chief Executive of the Integrated Guided Missile Development Program (I.G.M.D.P), he played a major part in developing many missiles in India including Agni and Prithvi although the entire project has been criticised for being overrun and mismanaged.[11]. He was the Chief Scientific Adviser to the Prime Minister and the Secretary of Defence Research and Development Organisation from July 1992 to December 1999. Pokhran-II nuclear tests were conducted during this period and have been associated with Kalam although he was not directly involved with the nuclear program at the time. See more: Distinguish between problem-focused coping and emotion-focused coping Essay Awards and honors On April 29, 2009, he became the first Asian to be bestowed with the Hoover Medal, America’s top engineering prize, for his outstanding contribution to public service. The citation said that he was being recognised for: * making state-of-the-art healthcare available to the common man at affordable prices; * bringing quality medical care to rural areas by establishing a link between doctors and technocrats; * using spin-offs of defense technology to create state-of-the-art medical equipment; and * launching tele-medicine projects connecting remote rural-based hospitals to the super-specialty hospitals. It added that he was an eminent scientist, a gifted engineer, a visionary, and a humanitarian.[12] On 13 September 2009, he was awarded the International von Kà ¡rmà ¡n Wings Award.[13] The Government of India has honored him with some of the country’s highest civilian awards: * Padma Bhushan in 1981 * Padma Vibhushan in 1990 * Bharat Ratna in 1997 for his work with the ISRO and DRDO and his role as a scientific advisor to the Indian government. Kalam was the third President of India to be honored with a Bharat Ratna before being elected to the highest office, the other two beingSarvepalli Radhakrishnan and Zakir Hussain. He is also the first scientist and first bachelor to occupy the Rashtrapati Bhavan. After his tenure as the President he is now a visiting professor at J.S.S. University, Mysore. He has agreed to deliver a minimum of four lectures every year. Books and documentaries Kalam’s writings * Wings of Fire: An Autobiography of APJ Abdul Kalam by A.P.J Abdul Kalam, Arun Tiwari; by K. Bhushan, G. Katyal; A.P.j. Pub. Corp, 2002. * Scientist to President by Abdul A.P.J. Kalam; Gyan Publishing House, 2003. * Ignited Minds: Unleashing the Power Within India by A.P.J. Abdul Kalam; Penguin Books, 2003. * India 2020: A Vision for the New Millennium by A.P.J. Abdul Kalam, Y.S. Rajan; Penguin Books India, 2003. * India-my-dream by A.P.J. Abdul Kalam; Excel Books, 2004. * Envisioning an Empowered Nation: Technology for Societal Transformation by A.P.J. Abdul Kalam; TATA McGraw-Hill Publishing Company Ltd, 2004. * Guiding Souls: Dialogues on the Purpose of Life by A.P.J. Abdul Kalam, Arun K Tiwari; Ocean Books, 2005. * Children Ask Kalam by A.P.J. Abdul Kalam; Pearson Education, ISBN 81-7758-245-3 * Indomitable Spirit by A.P.J. Abdul Kalam, 2006 * The Scientific Indian: A Twenty-first Century Guide to the World around Us by APJ Abdul Kalam and YS Rajan Biographies * Eternal Quest: Life and Times of Dr. Avul Pakir Jainulabdeen Abdul Kalam by S. Chandra; Pentagon Publishers, 2002. * President A.P.J. Abdul Kalam by R. K. Pruthi; Anmol Publications, 2002. * A. P. J. Abdul Kalam: The Visionary of India by K. Bhushan, G. Katyal; A.P.H. Pub. Corp, 2002. * A Little Dream (documentary film) by P. Dhanapal; Minveli Media Works Private Limited, 2008.[14] * The Kalam Effect: My Years with the President by P.M. Nair; Harper Collins, 2008. * My Days With Mahatma Abdul Kalam by Fr.A.K. George; ISBN No:978-8190452953; Publisher: Novel Corporation, 2009. References 1. ^ A Brief Biography of Dr. A. P. J. Abdul Kalam 2. ^ â€Å"Former presidents†. Government of India. 3. ^ Bidwai, Praful (23 June 2002). â€Å"‘Missile Man’ as India’s President†. http://original.antiwar.com. Retrieved 27 September 2009. 4. ^ â€Å"Kalam was real people’s President: President’s bodyguards†. Hindustan Times. 2007-07-24. Retrieved 2009-03-27. 5. ^ Perappadan, Bindu Shajan (2007-04-14). â€Å"The people’s President does it again†. The Hindu. Retrieved 2009-03-27. 6. ^ Pruthi, R. K. (2005). â€Å"Ch. 4. Missile Man of India†. President A.P.J. Abdul Kalam. Anmol Publication. pp. 61–76. ISBN 978-8126113446. 7. ^ Sen, Amartya (2003). â€Å"India and the Bomb†. In M. V. Ramana and C. Rammanohar Reddy. Prisoners of the Nuclear Dream. Sangam Book. pp. 167–188. ISBN 978-8125024774. 8. ^ â€Å"Kalam, the author catching on in South Korea†. 9. ^ â€Å"India leader advocates open source†. 10. ^ Missile History 11. ^ â€Å"Missile plan: Some hits, misses†. 12. ^ â€Å"Former President Kalam chosen for Hoover Medal†. Indiatimes (New York). 27 March 2009. Retrieved 30 October 2010. 13. ^ Caltech GALCIT International von Kà ¡rmà ¡n Wings Award 14. ^ â€Å"Documentary on Kalam released†. The Hindu. 2008-01-12. Retrieved 2009-03-27. 15. ^ My Days With Mahatma Abdul Kalam, ISBN 978-8190452953 Retrieved 2010-07-01 Gandhian Missile Man Dr. A.P.J. Abdul Kalam * Achievements Dr. Avul Pakir Jainulabhudin Adbul Kalam, was born on the 15th October, 1931, at Rameshwaram in TamilNadu. He did his B.Sc. at the St. Joseph’s College, Tiruchi, and DMIT in Aeronautical Engineering at the MIT, Madras, during 1954-57. He joined the DRDO in 1958. During 1963-82, he served the ISRO in various capacities. As Project Director, SLV-3, he was responsible for carrying out design, development, qualification and flight testing of 44 major sub systems. In 1982, as Director, DRDO, was entrusted with the Integrated Guided Missile Development Programme. He conceived the programme cnstituting 5 major projects for meeting the requirements of the defence services and for establishing re-entry technology. The development and successful flight test of Prithvi, Trishul, Akash, Nag, and Agni established the indigeneous capability towards self reliance in defence preparedness. The successful launching of ‘Agni’ surface-to-surface missile is a unique achievement which made India a member of an exclusive club of highly developed countries. Thus, through SLV and Guided Missile Programme a solid foundation has been created in the indigeneous testing and development of high technology Aerospace Projects. An Advanced Technology Research Centre, called Research Centre Imarat has also been established by Dr. A.P.J. Abdul Kalam as an extension of DRDL to undertake development in futuristic missile technology areas. He has also established a unique 3 tier management structure to integrate and commit technologists, academic institutions, Industries etc. As a crowing glory to all his achievements, he was appointed Scientific Advisor to Raksha Manthri and Secretary, Dept. of Defence Research and Development. He is a member of Indian National Academy of Sciences, Astronautical Society of India and many other professional bodies. He has published two books. Awards * He has been Awarded with the India’s Highest civilian Award â€Å"The Bharat Ratna† in 1997. * Starting with Anna University’s first D.Sc., Honoris Causa, he has received many such including the one given by IIT, Bombay, BHU and others. * Other prestigious awards include Dr.Biren Roy Space Award, Om Prakash Basin Award for Science and Technology, National Nehru Award, Arya Bhatta Award. * Dr. Abdul kalam, is praised as a welder of people and a Gandhian Missile Man by R.K. Laxman, in his cartoon in â€Å"Times of India.† * As a humanitarian and with his extreme simplicity, easy access, he has become a National Hero. He loves Tamil poetry and is interested in carnatic music. He has himself written poems in Tamil. He adores his Gurus of MIT and cherishes his education and training at MIT.| Return to Home Page Dreams To Ignite Young Minds India has to have vision to become a developed nation. A good dream for our young people is the vision. Can we ignite our young minds? These are the thoughts that frequently ‘fire’ the mind of India’s missile man– this year (1998) Bharat Ratna awardee Dr. A.P.J. Abdul Kalam. In an interview to Science Express, the man who built biting molars and awesome muscles into India’s missile programme outlined the vision he has of India of tomorrow. â€Å"Whenever there is a goal, the dynamics of performance changes, Technology is the economical strength of the nation†, says soft-spoken Kalam. â€Å"India has people of high calibre and intelligence. The only thing required is more facilities in our labs, government funding and good leadership in scientific areas.† After a pause, he fires another missile: â€Å"Most importantly, determined youngsters.† No wonder he advices the youth of the country to â€Å"dream, dream and dream and conver t these into thoughts and later into actions.† Kalam’s advice to the youngsters of the nation is to â€Å"think big† . â€Å"We are a nation of a billion people and we must think like a nation of a billion people. Only then can we become big.† Dr. Kalam’s, Scientific Advisor to the Defence Minister and Secretary, Defence Research and Development is the second scientist to receive the Bharat Ratna, the highest civilian award, after the late Dr. Homi Jehangir Baba. This genius attributes his success to his parents and the team which worked relentlessly to achieve the goal. Science, according to him, is a global phenomenon. He feels there are a few areas where India can develop its core competence. These areas are software engineering, computer products and design, agriculture and food, aviation, defence research and space technology and chemical engineering. â€Å"This will lead to a highly beneficial economic and social progress for the nation,† says Kalam. The man who said, â€Å"Friends, you now have the fire to torch the Agni† turns out to be extremely shy. His love for the Bhagavad Geetha and the long mane almost gives the missile man the halo of a saint. In fact, his views on technology and life make him the copy book saint of science armed with Brahmastras and the power to heal wounds. That is another passion of Kalam-using missiles that maime and kill to give a fresh hope to the disabled. In a U turn, Kalam has not shied in using the technology behind fire-spewing missiles to build artificial limbs and spring-like coils called stents to keep the heart vessels open. He is one of those scientists who aims at putting technology created by him to multiple use. He used the light weight carbon-carbon material designed for Agni to make calipers for the polio affected. This carbon-carbon composite material reduced the weigh t of the calipers to 400 grams (from its original weight of 4kgs.) Nizam’s Institute of Medical Sciences (NIMS, Hyderabad) was the birthplace for the defence technology spin offs from Kalam’s labs via the DRDL (Defence Research and Development Laboratory), DMRL (Defence Metallurgical Research Lab) and the RCI (Research Centre Imarat). â€Å"It was a great experience to see, in the orthopaedic Department of NIMS, how the light weight caliper could bring happiness to the polio affected†, remembers Kalam. Another important event that took place in Hyderabad is the development of the Cardiac stent. Cardiac stents are used during a Balloon Angioplasty. The clogged arteries are opened up using a balloon and stents are inserted to prevent the vessels from collapse. â€Å"The stent developed by us costed much less (he is modest not to say that the cost is less than half) than the ones imported,† explains Kalam. Kalam says there are many more avenues wherein defence technology can be used for a social cause. The technology used for defence imaging systems can be used for medical imagery which is yet another value product, he says. â€Å"We are also working on a cost-effective lighter substitute for the Jaipur foot,† he adds. He is of the opinion that a mission oriented programme should be chalked out where in medical equipments and their maintenance should grow out of indigenous technology, thus making us self reliant. But personally, given a chance would he rather opt to use technology solely for social purposes or continue with his missile programmes? â€Å"If India has to become a developed nation it has to have overall development. That includes the field of medicine, defence technology and everything else,† says Kalam in a matter-of-fact tone. Having rolled out sophisticated missiles at regular intervals, Kalam is now striving to make the reusable missiles dream a reality. Like the space shuttles, the reusable missiles can carry war-heads to a pre-determined target, de liver the fire power and return for another run. The reusable missile’s close ‘cousin’ is Nishant – the Remotely Piloted Vehicle (RPV) or a one-time-use missile that can thumb its nose at even sophisticated radars. Many of Kalam’s pet projects like the Integrated Guided Missile Development Programme (IGMDP) and several other defence ventures under his command, are poised for a quantum leap next year. According to a status report of major ongoing projects of the Defence Research and Development Organisation (DRDO) headed by Kalam, the development of the five indigenous missiles under the IGMDP is progressing as per schedule. â€Å"Agni† missile, the crown of the IGMDP, is being given top priority and DRDO scientists have been able to indigenously produce carbon-carbon composite material which could withstand temperatures upto 3500 degrees celsius during the flight of the missile. UNI quoting Defence Minisry sources said production of 150-Km range â€Å"Prithvi† missile for the Army had already commenced and two flight trials of the 250-Km range, Indian Air Force (IAF) version, â€Å"Prithvi† had also been completed. User trials of the other three missiles under the IG MDP – the 9 Km short range low level quick reaction Trishul for the three services, the 25Km medium range surface to air missile â€Å"Akash† with multiple target handling capability, the third generation 4Km range anti-tank â€Å"Nag† missile – were slated to commence next year. In many ways, the â€Å"Akash† missile is emerging as a key weapon which is being developed by the DRDO as it employs ram rocket propulsion to facilitate carrying of bigger pay loads. ‘Akash’ is the key in the sense that ram rocket technology is also to be employed by India for the futuristic reusable missile systems. As far as the current status of India’s ambitious Light Combat Aircraft (LCA) was concerned, the second LCA was under integration along with the simultaneous development of technology demonstrator TD-1. Several new technologies had been established with regard to the LCA. They included carbon fibre composite structure, control law for unstable aircraft, digital fly-by-wire control system and advanced computing system. The Kaveri engine had been developed and was undergoing evaluation. Its integration with LCA was expected in early 1999. No country can throttle India’s missile programme despite technology denial regimes, believes Kalam. An important aspect of â€Å"the integrated guided missile development programme was identification of critical technologies and their indigenisation as the missile technology control regime was primarily directed at India.† Elaborating on his future plans, the senior most serving defence scientist referred to the Technology Mission 2020 which proposes to change the national status from a developing one to a developed one and involve 500 people from academia, industry and government. He also spoke about working on a 10 year self-reliance programme in defence technologies. Kalam was born into a family of modest means in Rameshwaram, a small town in TamilNadu. It was his father who wanted him to take up science in the college. After graduating from St.Joseph College, Tiruchirapalli, he joined the Madras Institute of Technology (MIT) to specialise in Aeronautical Engg. This was indeed his launching pad for this promising young man who was destined to become the father of Indian missile programme. After a brief stint in the Defence Research and Development Organisation (DRDO), he joined the Indian Space Research organisation (ISRO) in 1963. While at the Vikram Sarabhai Space Centre, he developed the Satellite Launch Vehicle (SLV-3) which put the Rohini Satellite into orbit. He later re-entered DRDO at the Defence Research and Development Laboratory (DRDL), Hyderabad, as the director and this is where most of the research and development of his missile programmes were conceived and created. In his hour of glory, the missile man remembered his parents, co-workers especially at the Vikram Sarabhai Space Centre, Thiruvananthapuram and a Hyderabad-based defence research laboratory, besides teachers who collectively contributed in various ways towards this achievement.